What's up, I'm Zay, aka 20K. I'm a creative director and visual storyteller using fashion, film, and photography to turn ideas into experiences. Every project begins with a concept, because I believe great visuals don't just look good—they communicate something people can feel.
My Story
Creativity has always been part of my life. My mom was a fashion model and runway show coordinator, and growing up around that world sparked my passion for fashion and visual storytelling.
I started in front of the camera as a fashion model and brand ambassador, creating content for myself and the brands I worked with. As people began connecting with the visuals I was producing, I realized my passion wasn't just being the subject—it was creating the vision behind it.
Today, I work as a creative director, world-builder, and visual storyteller, developing campaigns, editorials, and films that help brands and artists express who they are. There's nothing more rewarding to me than helping others look their best, tell their story, and create work that leaves a lasting impact.